Why Creative Matters
Better Creative. Better Performance.
Meta's own testing shows that creative built specifically for Reels can materially improve campaign performance.
34.5%
Lower cost per result
Cost per result
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The research
34.5% lower cost per result
Meta found that Reels ads built as 9:16 video with audio and key messaging in the safe zone delivered 34.5% lower cost per result than image ads, on average, in its split-test analysis.
Source: Meta for Business, Reels ads guide
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11%
Higher conversion rate
Conversion rate
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The research
11% higher conversion rate
Meta reported that adding native Reels creative to existing campaigns produced an average 11% higher conversion rate and 5% lower cost per result across 15 A/B tests.
Source: Meta for Business
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85%
Say video helps generate leads
85 in 100 video marketers say video has helped them generate leads.
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The research
85% say video generates leads
Wyzowl's 2026 research found 85% of video marketers say video has helped them generate leads, while 83% say it has directly increased sales.
Source: Wyzowl Video Marketing Statistics 2026
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Industry research from Meta and Wyzowl. Your results depend on your offer, audience and budget.
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